The good news is that treatments for tobacco addiction do work. Although some people who smoke can quit without help, many people need help. Behavioral treatment programs help people learn about and change their behaviors using self-help materials, counselor-staffed telephone “quitlines,” and individual therapy. Over-the-counter medications, such as the nicotine patch, gum, inhalers, and lozenges, replace nicotine and relieve the symptoms of withdrawal.